2010年11月24日星期三

Chinese mobile phone manufacturers launch joint e-book reading business end products

    It is understood that, with this new mode of pretending to read, several major telecommunications carriers have set up related business. Chinese mobile phone manufacturers launch joint e-book reading business end products, read the business of China Telecom also launched Tianyi, China Unicom's "fertile Bookstore" is impressive. At present, China Mobile has more than 80 content providers, more than 10 million books for the election, quad band cell phone read the listing of China Telecom Tianyi accumulated after a month more than 20,000 books during the year 50,000 books will be storage. The mobile phone operator summed up the advantages of reading: reading portable, easy to carry, where to read about where to go, when to read to when reading. Read the flexible, online reading, you can also download slowly read. This stuff is great not to mention tens of thousands of novels, comic books, magazines, book, grab hair, hot hot fiction TV drama serial with the same name.

The biggest advantage of mobile reading platform fully reflected in the price. Wuxi Mobile, for example, if the mobile phone users to read, you can press the charges, each only 1-3 yuan, equivalent to traditional paper books 1 / 10. Also, it will go by the charges, rates of each chapter only 0.01 to 0.1 yuan. Customer demand but also monthly, as long as 3-5 dollars a month.

    Work up to millions of dollars monthly income

    Read business for mobile phone, there are a number of networks of benefit, massive hits and copyright of the settlement, no doubt gave them the creation of a vast and safe, "fertile soil."

    Wuxi membership network writers "not guilty" on November 24, told reporters, soon, his work on China Mobile's mobile phone to read, and published novels in the network, mobile reading platform, the biggest benefit is the flow of large, with a works, there are 2 million people online to see if the phone will not read less than 4 million people. Therefore, the revenue of the network have greatly exceeded the income of the novel. Just go read the platform of each month the top 20 are from the income of million, ranking the higher the income the higher the better will be 20 million. Currently reading platform in the mobile phone network on the hottest novel "very pure, very ambiguous," a monthly income of nearly one million works. In addition, there is no copyright issues read phone, mobile and publishers, web collaboration, which recommended the works of copyright and content security if no problem, most can be on the phone.

    It is understood that the country currently has over 500 million mobile users, if every 5 people in a person with a phone book, then, there will be hundreds of millions read their own works, the figure for the network is really exciting writers . Even if each user or even a look at a chapter would bring revenue to the author. As readers of message, ideas, opinions and other feedback on the most intuitive and interactive, the network can also help writers to create more readers like to discuss the works.

"Thumb Bookstore" challenge the traditional publishing industry

    November 24, a communication operator of Wuxi to provide a local media reporter for the local survey: mobile Internet users, the monthly Internet consumption accounted for 44% of 5 yuan, followed by Internet access charges account for 33 to 20 dollars % 20% 10 yuan, only 3% of users spending 50 yuan. Convenient and preferential tariff is to promote the Internet phone to read the platform edge. The mobile reading is divided into three groups --- groups of students :18-22-year-old university student, content preference: youth,china cell phone wholesale romance, martial arts, etc.; workers :23-30-year-old company employee, content preferences: fantasy, romance, martial arts, crossing, prose, inspirational, etc.;. Government and enterprise customers: business people over the age of 30, the content preference: officialdom, career, finance, life, health, social sciences and humanities. The official pointed out, the current cost of traditional publishing industry is still high, and the traditional publishing industry, the distribution of benefits among those industrial chain, publishers, and relatively low share of the profits, the data show that in traditional publishing, the publication of the rate of less than 10%, mobile reading is to create a "terminal + channel + content" of the industry chain, save a number of operational links to the creative talent and ability t

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