Requires recycling of used consumer sued Nokia cell phone batteries losing the first instance

Requires recycling of used consumer sued Nokia cell phone batteries losing the first instance

"To change the status quo, the head must be opened"

"I have always believed that the law is not just a tool for thinking, to perform practical vitality." With that in mind, Zhao Xiaoliang in 2008,lapss321 sina blog sued the recycling of used Nokia cell phone batteries.

I did not expect a small piece of cell phone batteries, and ultimately who is going to pipe it into a big problem.

Sue, the losing, and then appeal. One of the twists and turns that no one know better than Zhao Xiaoliang.

In order to implement extended producer responsibility why so difficult? Requires producers to consumers how to undertake its obligations should bear the recovery? This reporter recently interviewed the director of building research firm Zhao Xiaoliang.

Companies recognize that there are errors

Both sides bear responsibility for the huge differences in the specific way

"In the process of communicating and Nokia, I feel, enterprises can understand extended producer responsibility, can we assume responsibility for the specific way the huge differences."
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Zhao Xiaoliang that as mobile phones and Nokia mobile phone battery producers in profit at the same time, should bear the responsibility to eliminate hazards. In his view, a reasonable way commitment, Nokia signed and consumers paid the "old mobile phones and battery recycling agreement", after the batteries to recycling treatment and disposal.

The Nokia believes that pollution prevention is the battery producers, sellers and users of shared responsibility, and claimed "We have a very effective solution to the recycling problem."

Nokia said that he has launched a mobile phone battery recycling work, and with recycling outlets, but consumers should also be cooperation. Such as "Green Box Environmental Protection Plan" jointly by China Mobile, Motorola, Nokia, the world's leading mobile phone manufacturers such as the common start calling cell phone users to waste the battery to get the main operating room recovery, calls back to 10 yuan.

However, according to the person in charge of the event, china cell phone wholesaler activities began in 2005 less than 1% cell recovery rate in 2006, the number of recycling discarded cell phones and accessories for the 60000, 2007 increased to more than 260 million pieces. And abandoned more than 300 million years the great number of mobile phones compared to the final safe disposal of discarded cell phones and accessories account for only a small part.

hundreds of SP value-added services to its billing channels

For Huang Jie, this is a piece of the market will not give up easily, "Every year tens of millions of units shipped." Developed by Huang Jie team "middleware", a complete industrial chain of mobile presented: cottage manufacturer, cottage design middleware business is pre-installed channels, hundreds of SP value-added services to its billing channels, and CP (content provider), and Huang Jie's own R & D games, music,yahoo blog videos compared to other plug-ins provide a steady stream of mobile phone users consume content.

Huang Jie said the company pre-master's cottage on pre-installed channel can guarantee the level of nearly million units or more. The Sky network of channels pre-installed each year around 1,800 million units (according to prospectus).

But the competition is fierce. Huang Jie said that a "domestic mobile phone" may be pre-installed 5-6 middleware from different companies. In his experience, the annual output of 20 million units in the cottage scale producers even bad, which is equal Huang Jie million units to maintain their number of pre-installed, need to maintain hundreds of cottage manufacturer relationship.

"Flights (one-time solution to the design of the manufacturer or the cost of pre-installed) has become obsolete, now popular mobile phone users pay into the follow-up." Huang Jiexin heart full of that, "In this mode, mainly to see the tough targets Income figures put the past where they (the manufacturer or cottage design business) will not be a one-time charter, throw your phone to go inside the secondary menu. "Even worse, some manufacturers directly for the cottage Huang Jie's middleware in the mobile phone to reserve a keyboard "shortcut."

And Huang Jie forced companies such as cottage design manufacturer or user fees to open the background in order to "clear win-win situation," the bottom line to maintain cooperative relations with each other.

"Are doing the same thing"

However, in this industry, as many as hundreds of middleware platforms such as the Huang Jie snatch a cottage business phone interface, applications and content between the high homogeneity, as well as cottage and telephone number of mobile phone users to change the frequency and higher reality, baidu blog destined not to mention such a middleware, a user of any viscosity.

Huang Jie was not without consideration to this issue. The user how to do stick to the CP, SP, cottage manufacturers design business in this industry chain grasp more right? And, like Tencent QQ, telecom operators and other giants once openly enter the field, that nothing less than disaster for them. Tencent Q-Service is currently gaining momentum in this market.

the mobile advertising boom will aggravate the Apple and the competition between Google Inc

Wharton experts said that in this period, the mobile advertising boom will aggravate the Apple and the competition between Google Inc. after the two companies in mobile phone operating system (Google's Andrew platform, and Apple iPhone OS platform, the company's showdown between.), as well as applications running on these platforms software carried out melee. "May wish to think of it, because Apple is also eyeing the mobile advertising market, so, Google is indeed a wise acquisition of AdMob." Wharton professor of legal studies and business ethics Andrea? lapss321 163.blog Matt symplectic (Andrea M. Matwyshyn) talked about. "Because Google's ad business as their core business born, so it certainly would not hand over the mobile advertising market, and Apple."

Two different strategies

Both the company's overall business strategy, will be on their mobile advertising strategies have a significant impact.

Apple to enter this field to consider is how to marketing their own line of products already on the market in other areas - the company will charge higher prices, however, it undertook an innovative way for advertisers to invest the money "explosion greater noise ", there will be a better opportunity for their advertising straight to their coveted consumer groups. Apple to iAd as a platform for advertising will be subject to the number of consumers because the service only for those with Apple's mobile products at all. However, Google's platform, it has been provided to Atradius a different brand of smart phones and mobile phone coverage continues to increase the number of brands. For example, the market research firm NPD Group (NPD Group) data show that in the first quarter, the operating system running Atradius mobile phone sales for the first time over the iPhone's sales.

"The only virtue of several Apple products can not keep moving (and Google company) the same number of users, fundamentally speaking, the number of ads that you can win a means to consumers." EMarketer senior analyst Noah * Elgin (Noah Elkin) talked about. "However, iPhone users the situation is indeed very attractive to advertisers, betting that Apple will be straight in the ability of the user groups to sell advertisers the top - of course, the advertiser's cost may be slightly Thank you, However, they eventually get higher returns. "

"Bloomberg Business Week" (Bloomberg BusinessWeek) reported that Apple hopes that 1,000 clients advertising rates for each show $ 10, while the user extra 2 per click advertising dollars, which is equivalent to 1 per ad , 000 visitors, advertisers, spending $ 30 required. The article also wrote that the release of same volume and page views, AdMob, the average fee was 10 dollars to 15 dollars, and advertisers only pay according to the user's browser can also be based on the user's click, but not both are required to pay.

Last month, during the promotion iAd advertising platform, Apple Computer CEO Steve Jobs (Steve Jobs) live demonstration of this "rich media" (media-rich) campaign, the company hopes will be the platform into mobile devices. lapss321 baidu blog End to the audience after the iPhone's screen image, click Jobs click the film "Toy Story 3" (Toy Story 3) banner ads, entertainment news search results at bottom of the list, then, advertising extended to the entire screen phone , including video clips, a game and the movie theater showing a search link.

Chinese mobile phone manufacturers launch joint e-book reading business end products

    It is understood that, with this new mode of pretending to read, several major telecommunications carriers have set up related business. Chinese mobile phone manufacturers launch joint e-book reading business end products, read the business of China Telecom also launched Tianyi, China Unicom's "fertile Bookstore" is impressive. At present, China Mobile has more than 80 content providers, more than 10 million books for the election, quad band cell phone read the listing of China Telecom Tianyi accumulated after a month more than 20,000 books during the year 50,000 books will be storage. The mobile phone operator summed up the advantages of reading: reading portable, easy to carry, where to read about where to go, when to read to when reading. Read the flexible, online reading, you can also download slowly read. This stuff is great not to mention tens of thousands of novels, comic books, magazines, book, grab hair, hot hot fiction TV drama serial with the same name.

The biggest advantage of mobile reading platform fully reflected in the price. Wuxi Mobile, for example, if the mobile phone users to read, you can press the charges, each only 1-3 yuan, equivalent to traditional paper books 1 / 10. Also, it will go by the charges, rates of each chapter only 0.01 to 0.1 yuan. Customer demand but also monthly, as long as 3-5 dollars a month.

    Work up to millions of dollars monthly income

    Read business for mobile phone, there are a number of networks of benefit, massive hits and copyright of the settlement, no doubt gave them the creation of a vast and safe, "fertile soil."

    Wuxi membership network writers "not guilty" on November 24, told reporters, soon, his work on China Mobile's mobile phone to read, and published novels in the network, mobile reading platform, the biggest benefit is the flow of large, with a works, there are 2 million people online to see if the phone will not read less than 4 million people. Therefore, the revenue of the network have greatly exceeded the income of the novel. Just go read the platform of each month the top 20 are from the income of million, ranking the higher the income the higher the better will be 20 million. Currently reading platform in the mobile phone network on the hottest novel "very pure, very ambiguous," a monthly income of nearly one million works. In addition, there is no copyright issues read phone, mobile and publishers, web collaboration, which recommended the works of copyright and content security if no problem, most can be on the phone.

    It is understood that the country currently has over 500 million mobile users, if every 5 people in a person with a phone book, then, there will be hundreds of millions read their own works, the figure for the network is really exciting writers . Even if each user or even a look at a chapter would bring revenue to the author. As readers of message, ideas, opinions and other feedback on the most intuitive and interactive, the network can also help writers to create more readers like to discuss the works.

"Thumb Bookstore" challenge the traditional publishing industry

    November 24, a communication operator of Wuxi to provide a local media reporter for the local survey: mobile Internet users, the monthly Internet consumption accounted for 44% of 5 yuan, followed by Internet access charges account for 33 to 20 dollars % 20% 10 yuan, only 3% of users spending 50 yuan. Convenient and preferential tariff is to promote the Internet phone to read the platform edge. The mobile reading is divided into three groups --- groups of students :18-22-year-old university student, content preference: youth,china cell phone wholesale romance, martial arts, etc.; workers :23-30-year-old company employee, content preferences: fantasy, romance, martial arts, crossing, prose, inspirational, etc.;. Government and enterprise customers: business people over the age of 30, the content preference: officialdom, career, finance, life, health, social sciences and humanities. The official pointed out, the current cost of traditional publishing industry is still high, and the traditional publishing industry, the distribution of benefits among those industrial chain, publishers, and relatively low share of the profits, the data show that in traditional publishing, the publication of the rate of less than 10%, mobile reading is to create a "terminal + channel + content" of the industry chain, save a number of operational links to the creative talent and ability t