how the world's trump card is selected retail business outside the Fu market?

Next we will look at how the world's trump card is selected retail business outside the Fu market? Shijiazhuang proved this to the famous "supermarket grave",Silver Jewelry Carrefour took five years to determine the market can not enter! And Wal-Mart also spent three years time to research local consumer habits and competition, the results can not be the same as entering! but had some people see only a population of Shijiazhuang, capital of nearly ten million new, do not think about how bumpy the road - the result, the total for March Makro manager, six months to close; Beijing opened three year Sanjiadian Maple, three wholly closed; Tianjin, the world's two million square meters of supermarket hold only a year and a half; all music resolutely closed six months ... I think this is making their heads and scientific analysis of the different ending!

Granted site

I always thought that, not only for a store location services, but select a strategic stronghold. In other words, a strategic site should act, wholesale silver jewelry rather than simply tactical behavior. Because the site is inextricably linked with the brand positioning, brand positioning what is necessary to select the corresponding market environment.

Why would LV flagship store in Asia opened in Seoul, Shenzhen, instead? Why would the Cartier shop in Shijiazhuang, Ningbo, instead? Why CTF has tentacles explore the county economy, and Chow Sang Sang will remain first-line market development mode? China is the size of a European, each province has a different degree of acceptance, Sterling silver jewelry consumption, and cultural background. Some of the brand from the ad planning, walking in the domestic terminal in front of the image to show a spirit into the medal in Beijing Imperial conquest of the root, but went only to find and sell diamonds with a dream to wear too, Ryan is selling, however, sell gold shotgun more than a hundred dishes on the missiles! even if the occupation into the high-end cities, then Mao Zedong in Jiangxi directly from the immediate concern than to kill Chiang Kai-shek in Nanjing is more convenient!

Expand outside the Fu, the first to comply with its own brand positioning, and some shopping places to buy just the working class, and some white-collar business district is Petty will go to the land, as well as the top of the shopping district is only Jinling favor. Location is a strategic act, which requires a combination Fashion silver jewelry of its own strength and brand positioning for precise location, occupation Ningxia, to liberate the whole of China! Brand and the strength is relatively weak in the case of entry into the second and third tier markets Yihuo second and third line shopping is not necessarily the right choice. Take the Soviet line, you have to see how heavy their own!