2010年12月16日星期四

2011 to 2013 will be the size of high-speed mobile phone game users increased to 3 years

With the era of mobile Internet, mobile Internet itself, there will be rapid development in the future, in this context, from 2011 to 2013 will be the size of high-speed mobile phone game users increased to 3 years, Analysys International (Analysys International) is expected to size of mobile game users in 2011 reached 41% growth,sina blog lapss321 after 2012 growth in China's mobile phone game users would tend to slow down, there are three factors to the future trend of mobile gaming:

On the one hand is the low-end machine performance has been significantly improved, including increasing the number of MTK on the game, android phone system quickly to 600-700 range, promote upgrading of mobile phone terminals and other terminals to speed up the reasons, mobile phones must be entertainment, games to enter more mobile phone users.

On the other hand the IPhone and the android, Nokia's high-end machines as the representative of the mobile terminal is very easy access to mobile phone games, plus gaming experience based on terminal properties, a large number of high-end users to become mobile phone game users.

Finally, when users exceeded 200 million mark, the mobile game users will gradually slow down the natural growth rate, user activity, and enhance the user fees will be an important indicator of development of the industry.

In addition, according to Analysys think tank industry database Enfodesk latest data show that, from the mobile game market scale, the mobile game market has also made a more rapid development, market size in 2013 will reach 9.6 billion, as follows map said:

The development of mobile game market scale

As shown above, the number of users is different from the growth of mobile games, mobile game development market has been dominated by the larger operators of the policy. Therefore so many years, mobile phone game has gone through many shocks, elected, the outbreak has yet to come, according to Analysys International (Analysys International) Long-term tracking and research to the market that the Chinese mobile game market will occur in 2011 a correction, after entering the stage of accelerated development.wholesale chinese mobile phones The main reasons are:

First of all, the consolidation in 2011, mainly due to the market from the broader market since 2008 at the rapid growth of a substantial increase in mobile phone game developers, many new and old CP to enter the market, many SP transition have on the market with excess phenomenon of mobile phone games, plus weak brand appeal on the mobile gaming, serious homogeneity, increased user fatigue, which affects the user's willingness to pay, so in 2011, a group do not pay attention to the product itself or the CP will be a small business difficult.

Second, the mobile game industry trend is clearly open, China's mobile phone game industry chain structure and business models are there will be major changes, including China Mobile, China Unicom, China Telecom, Tencent, Sky platforms such as the terminal manufacturers will continue to fight for market streamline operations and promote models also include Paypal, TenPay third-party payment, including payment in the mobile remote areas of development, chinese mobile phones will surely have a consistent user experience for mobile gaming solutions for the emergence of mobile gaming industry will be a relatively healthy industry development environment.

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