the mobile advertising boom will aggravate the Apple and the competition between Google Inc

Wharton experts said that in this period, the mobile advertising boom will aggravate the Apple and the competition between Google Inc. after the two companies in mobile phone operating system (Google's Andrew platform, and Apple iPhone OS platform, the company's showdown between.), as well as applications running on these platforms software carried out melee. "May wish to think of it, because Apple is also eyeing the mobile advertising market, so, Google is indeed a wise acquisition of AdMob." Wharton professor of legal studies and business ethics Andrea? lapss321 163.blog Matt symplectic (Andrea M. Matwyshyn) talked about. "Because Google's ad business as their core business born, so it certainly would not hand over the mobile advertising market, and Apple."

Two different strategies

Both the company's overall business strategy, will be on their mobile advertising strategies have a significant impact.

Apple to enter this field to consider is how to marketing their own line of products already on the market in other areas - the company will charge higher prices, however, it undertook an innovative way for advertisers to invest the money "explosion greater noise ", there will be a better opportunity for their advertising straight to their coveted consumer groups. Apple to iAd as a platform for advertising will be subject to the number of consumers because the service only for those with Apple's mobile products at all. However, Google's platform, it has been provided to Atradius a different brand of smart phones and mobile phone coverage continues to increase the number of brands. For example, the market research firm NPD Group (NPD Group) data show that in the first quarter, the operating system running Atradius mobile phone sales for the first time over the iPhone's sales.

"The only virtue of several Apple products can not keep moving (and Google company) the same number of users, fundamentally speaking, the number of ads that you can win a means to consumers." EMarketer senior analyst Noah * Elgin (Noah Elkin) talked about. "However, iPhone users the situation is indeed very attractive to advertisers, betting that Apple will be straight in the ability of the user groups to sell advertisers the top - of course, the advertiser's cost may be slightly Thank you, However, they eventually get higher returns. "

"Bloomberg Business Week" (Bloomberg BusinessWeek) reported that Apple hopes that 1,000 clients advertising rates for each show $ 10, while the user extra 2 per click advertising dollars, which is equivalent to 1 per ad , 000 visitors, advertisers, spending $ 30 required. The article also wrote that the release of same volume and page views, AdMob, the average fee was 10 dollars to 15 dollars, and advertisers only pay according to the user's browser can also be based on the user's click, but not both are required to pay.

Last month, during the promotion iAd advertising platform, Apple Computer CEO Steve Jobs (Steve Jobs) live demonstration of this "rich media" (media-rich) campaign, the company hopes will be the platform into mobile devices. lapss321 baidu blog End to the audience after the iPhone's screen image, click Jobs click the film "Toy Story 3" (Toy Story 3) banner ads, entertainment news search results at bottom of the list, then, advertising extended to the entire screen phone , including video clips, a game and the movie theater showing a search link.